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Boosting Strand’s Organic Performance With a Winning Content Strategy
Pattern Australia is pleased to announce our SEO work with Strand has been named a finalist in this year’s APAC Search Awards for the Best Use of Content Marketing. Our Beginning Since July 2022,...
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Why are Blogs Recommended for SEO in 2024?
When it comes to building site authority and generating quantifiable traffic for your website, having a good breadth of pages full of rich and valuable content is essential for successful SEO. This...
View ArticleThankyou Launches New DTC Ecommerce With Pattern
Australian-founded social enterprise, Thankyou, has partnered with Pattern to plan, execute and manage an end-to-end outsourced ecommerce solution as part of its ambitious global growth mission....
View ArticleMajor Shifts Predicted in Australia’s Ecommerce Landscape for 2024
The Australian ecommerce landscape is set to undergo significant changes in 2024. Not only will this significantly change the way that brands conduct business, but also how users research products and...
View ArticleNavigating the Future of Paid Search: Top 5 Priorities for 2024
As the digital landscape continues to evolve at a rapid pace, staying ahead of the curve is paramount for advertisers seeking to maximise their ROI in paid search campaigns. In 2024, the focus should...
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Top 5 Tips For Engaging Instagram Reels
Creating social media content that captivates audiences and stops their thumbs scrolling requires a combination of creativity, relevance, and understanding of your audience. When a brand knows what...
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Our Top Current Digital Marketing Trends
Welcome to Pattern’s March blog. As we wrap up the third month of 2024, many of our clients have continued to revive their digital strategies to adapt to the ever-evolving industry and market...
View ArticleCutting-Edge Marketing Innovations for Modern Retailers
Are traditional retail marketing tactics no longer delivering you results? In an ecommerce shopping environment where consumers dictate how, when and where they buy, outdated promotional activities...
View ArticleGoogle Plans to Remove Universal Analytics Data & Pattern’s Solution
Google has reminded everyone the move to GA4 is permanent by reiterating the impending end to Universal Analytics (UA). On the 3rd of April 2024, Google sent an email reminding sites that not only do...
View ArticleGoogle’s Cookieless Future & How Brands Can Navigate
Update: As of April 2024, Google announced another pushback to their Cookieless future, the third time the search engine giant has postponed the removal of 3rd party cookies since 2020. Despite the...
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Could TikTok Notes be Instagram’s New Competitor? Here’s how.
Marketers and social media enthusiasts recently saw the launch of TikTok Notes in Australia and Canada for downloading and testing purposes. The platform announced on X that they were in the early...
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Must-Know GA4 Tricks for Ecommerce Brands
Google Analytics 4 (aka GA4) has been available for over three years, with the official launch back in October 2020. However, many brands have only really started to wrap their heads around the...
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Our Top Current Digital Marketing Trends for May 2024
In last month’s blog, we featured our 5 recommended strategic focuses for 2024. These were: Drive New Customer Acquisition Engage Existing Customers Embrace AI In Your Processes Build An Omni Strategy...
View ArticleWhy You Should Be Running Lead Generation Campaigns on Social
Your business is likely aware of the benefits of running paid social campaigns for brand awareness and conversion metrics. However, have you explored its potential for generating high-quality leads?...
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Webinar: How Amazon is Disrupting Australian Retail
Over the past year, Amazon has firmly established itself as Australia’s leading markeplace giant, continually expanding into new sectors and enhancing its customer experience. As Amazon’s influence...
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Digital Marketing Trends for June 2024
In our March digital marketing trends article, we featured our 5 recommended strategic focuses for 2024. These were: Drive New Customer Acquisition Engage Existing Customers Embrace AI In Your...
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Webinar: Accelerate on Amazon: Essential Tactics for Brand Growth and Control
In the fast-paced world of e-commerce, Amazon stands as a powerhouse, offering unparalleled reach and potential for brands looking to grow and maintain control over their online presence. However,...
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Can You Optimise Your Site for ChatGPT?
Can you Optimise Your Website For ChatGPT, and If So, Should You? ChatGPT is a chatbot that provides conversational responses to any query you pose, but its point of difference is its extremely large...
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How To Engage Customers Through Organic Social
In the modern digital landscape, social media is more than just a platform for entertainment and connecting with friends. It is an essential marketing tool for businesses to increase their visibility...
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